Trade publications of the day like Giftwares, Gift and Art Buyer and Lamp Journal were chock-full of advertisements for lamps, shades, accessories and assorted pottery, and I thought it might be fun to share some of them. I've included other printed material as well, such as postcards and manufacturers catalog pages. All sorts of mid-century designs are present, but there is a surprising absence of TV lamp references, which is no doubt due to their being extremely low-profit items. In contrast to table lamps, TV lamp production was high, and the competetive price bracket made profits on their sale minimal at best. The ads shown are from publications dating from 1945 to 1959.

Phil-Mar Lamps

I'll bet Natalie sold lots of lamps!

Modern Art Products

Plexon for Hand Laced Shades

Leviton Sockets and Switches

Nasco Lamps by Navis & Smith

Bradley Lamps

Fine Art Lamps Ltd.

Phil-Mar Lamps

Haeger Potteries Inc.

Silvestri Bros. Statuary Co.

Verplex!

Modern Art Products

Fluor-o-Lab

Phil-Mar Lamps

Play it, Natalie!

Modern Art Products

Bradley Lamps

Your lamps need their bottom felt!

Phil-Mar Lamps

General Electric

Twin-Winton

Berger Machine Products

Circle F Mfg. Co.

Haeger Potteries, Inc.

Modern Art Products

Phil-Mar Lamps

No, No, Natalie!

West Coast Pottery

Gregg Manufacturing Company

Modern Art Products

Bruce Industries

Phil-Mar Lamps

Horizon Lighting, Inc.

Dodge, Inc.

Modern Art Products

Haeger Potteries, Inc.

Don't mess with Natalie.

Old Mission Woodcraft Specialties, Inc.

Walter Wilson

West Coast Pottery

Modspe Products

Dorothy Kindell

Sierra Columbia

Clay Sketches

Dorothy Kindell

Phil-Mar Lamps

Majestic Lamp Mfg. Corporation

Haeger Potteries, Inc.

Protex Cushioning

So long, Natalie!