Products from the Los Angeles-based Alert Lamp Manufacturing Company are not found often. Their lilly TV lamp is yet another example of the Esco-Lite type of design bearing the marking of a different maker. Similar lamps are also found marked Vim-O-Lite of Hollywood.

	value:  rarity: This Esco-Lite styled lamp is the only example I've seen from the Alert Lamp Mfg. Co. Photos courtesy of R.L. Rising of Rising Sky Artworks.
	Here's the Alert marking on the bottom felt.
	value:  rarity: This Alert TV lamp is very similar, but not identical, to the Vim-o-Lite Comedy/Tragedy lamp. As with the lamp above, this one has the Alert Lamp Mfg. Co. mark stamped on the yellow felt base. Photo courtesy of eBay seller, missdhs.