Located in San Francisco, California, the Florence Art Co. was founded in 1916. In the early 1950's the firm was purchased by the New Italian Art Co., another San Francisco statuary manufacturer, that company having been established in the 1920's. From that point until today the company has been known as the Florence & New Italian Art Co.

	value:  rarity: Unrestrained by the limitations of ceramic glaze, the chalkware manufacturers enjoyed more latitude where decorative finishes were concerned. The result was evident in designs like this colorful leopard by Florence Art. Photos courtesy of a contribution from Lorain, Ohio.
	Florence Art is stamped into the back of the leopard TV lamp.
	Another view.
	Here's Florence Art's panther lit-up in all its menacing glory!
	value:  rarity: A charming design, this Florence Art TV lamp "borrows" heavily from the work of Hedi Schoop.  Photos courtesy of George Martin of Little Valley, NY.
	Our oriental woman is clearly marked on the back.
	value:  rarity: Similar in design to the one above, the theme of this Florence Art TV lamp is quite different.  Photos courtesy of an eBayer from Cheshire, Ohio.
	Another view.
	Back view.
	Our ballerina lamp is marked © Florence Art on the back.